Too Qualified to Qualify? What's Really Happening When Screeners Keep Shutting You Out
If you've got a graduate degree, a six-figure household income, or a professional title that sounds impressive at dinner parties, you may actually be getting screened out of surveys because of it. Market researchers aren't always looking for the most accomplished respondents — they're looking for the most representative ones. Here's how to understand the system and position yourself to stay in the game.